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Deran S. Hintlian, founder of the Deran Confectionery Company, came to the United States from Armenia at the age of 17. He soon went to work in his uncle’s candy factory and then sold candy on the streets. A little later, he was able to become a candy-jobber, selling the product to retailers.
His next big step in 1929 was the acquisition of the bankrupt Windsor Confectionery Company in Union Square, Somerville. There he and other members of his family did some manufacturing, some jobbing, and also ran a retail store. At that time, cellophane was a new product. Deran S. Hintlian was the first person to think of packing peanuts in cellophane bags.
Around 1931, the Hintlian family purchased the Murray Confectionery Company on Commercial Street in Boston and moved their operation there. They enjoyed a profitable trade in their manufactured chocolates, sugar-panned almonds, brazil-nuts, peanuts, and bagged roasted nuts.
Seeking a bigger location again in 1936, the family moved its business to the location at 134 Cambridge Street in Lechmere Square. The factory and offices in East Cambridge were expanded a number of times.
The firm continued to grow through the acquisition of other candy makers. In 1961, Deran purchased the Miller and Hollis Corporation, the manufacturer of Haviland Chocolate. The Haviland Brand of real chocolate products becomes their flagship brand. In 1963, Deran purchased the C.S. Allen Corporation of Webster, which specialized in the production of toffees and English-style hard candies.
Upon Deran Hintlian’s death in 1966, his wife became president of the firm. She ran the business with the help of a cousin, Harry Hintlian, who assumed the presidency in 1970 when Deran was sold to the Borden Corporation. At that time, Borden was the fifth largest food concern in the world.
Deran specialized in high volume, popular-priced sweets. Most of their products are chocolate. To help meet their goal of offering high-quality confections at affordable prices, Deran made their goods entirely from scratch, processing their own cocoa liquor, and milling their own chocolate. Deran’s products enjoyed wide acceptance, especially in New England and the Northeast.
In the early 1990’s, Borden sold the business to Great American Brands, an investment group. In 1994, Necco (New England Confectionery Co.) did an asset purchase. Necco continued to operate the plant at 134 Cambridge Street until 2003, when Necco consolidated all their New England operations into a new facility in Revere, MA. The Haviland brand of real chocolate products continues to be manufactured there.
Check Out Our Haviland® Products:
Haviland Chocolate Peg Bags, Haviland Window Boxes, Haviland Chocolate Milk Cartons, Haviland Chocolate Double Dipped Peanut Tub, Haviland Chocolate Covered Raisin Tub, Haviland Chocolate Covered Peanut ClusterTub, Haviland Thin Mints, Haviland Raspberry & Orange Thin Mints, Haviland Red Rose
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